Keywords help your bot start a specific conversation flow when a user’s message contains certain words or phrases. This is useful for guiding users to the right answers or actions.
However, for more advanced and natural interactions, we recommend using an AI Agent. AI Agents are better suited for handling business-related questions and providing accurate responses.
How to setup a keyword
Navegate to AI Center and click the Keywords button at the bottom of the page.

On the next page, click the Add button. You will see a screen like the below image.

Automation Priority
When a user sends a message to your chatbot, the system follows this order to generate a response:
- Keywords
- OpenAI
- Claude AI
- Google GeminixAI
- DeepSeek
- Fallback Flow
The system will try each option in order until a response is successfully generated.
Example
If a user sends a message like “hello,” the system first checks if there is a matching keyword for “hello.”
If none of the AI models respond, the system uses the Fallback Flow as a last resort.
If no keyword is found, it tries to get a response from OpenAI.
If OpenAI is unavailable or fails, it moves on to Claude AI.
If that also fails, it tries Google Gemini, and so on.